Now, Demand Media’s philosophy is geared more toward making sure the “right people are writing the right content”. This is line with recent partnerships they’ve made and job postings they’ve put out. As previously reported, they have partnership with celebrities like Rachael Ray and Tyra Banks for food and fashion content respectively. We recently looked at a posting calling for qualified business writers. The company is also looking at new formats for eHow, they tell us. An example would be an interview-style assignment for a writer, which would bring in some expert content without necessarily having to form a partnership like those with Ray and Banks. Think about an interview with a prominent wedding planner to provide tips on the subject.